A recent study by Arbitron says that nearly 90% of adults traveled in the past month. Of those, more than 85% used a private vehicle. Those American travelers spend an average of 20 hours per week either driving or riding as a passenger. That means all of those people are seeing billboard advertisements. Nearly than two-thirds of adults in America recall seeing a roadside billboard advertisement in the past week. Top all that off with the fact that nearly 70% of travelers make purchase decisions outside of the home and you have proof that billboards get the message out!
If you need to get your message and see an ROI with your advertising, call International Outdoor at 248.489.8989.