Bidders Value Billboards at Kidney Ball

The 11th Annual Kidney Ball (www.nkfm.org) raised more than $600,000 that will help 50,000 Michigan residents with kidney related challenges. Donations were made through ticket sales, sponsors and auction items. The Kidney Ball was held at the Motor City Casino in Detroit on Saturday, December 5th, 2015.

One of the funnest things to do at a major charity event is bid on an auction item.  In this case, the Kidney Ball featured some great items for travelers, foodies and sports fans.    There were two separate trips to Italy.  A trip and tickets to a play in New York City.  Suites and parking for the Detroit Tigers and Red Wings.  Season Tickets for the Detroit Lions.  Special executive chef private dinners and more.

What was the auction item that raised the most money for the Ball?  Outdoor digital billboard packages donated by International Outdoor Inc.  The two billboard packages sold for more than $27,000.  “Out-of-home or billboard advertising is an excellent and important complement to any campaign,” said Randy Oram, President, International Outdoor, Inc.  “Those businesses who made the donation know that billboard advertising is a proven tactic to build brands and communicate messages,” Oram added.