KEY ATTRIBUTES: This spectacular billboard reaches commuters traveling eastbound on I-96 and those traveling from Southfield Fwy (M-39), Telegraph Rd (US-24), Wayne County suburbs, I-275, and M-14 from Ann Arbor towards Detroit and beyond. These travelers are heading to I-75 North and South, Cobo Convention Center, sports venues, entertainment districts, and even Midtown, Corktown, and the Ambassador Bridge (an international Gateway to Canada). Bonus views: I-94 Interchange, Entrance Ramp onto I-96 East, and I-94 East from I-96.