KEY ATTRIBUTES : This spectacular billboard reaches commuters heading eastbound I-96 Freeway and those traveling from Southfield Fwy (M-39), Telegraph Rd (US-24), Wayne County suburbs, I-275, and M-14 from Ann Arbor towards Detroit and beyond. These travelers are heading to I-75 North and South, Cobo Convention Center, sports venues, entertainment districts, and even Midtown, Corktown, and the Ambassador Bridge (an international Gateway to Canada).