KEY ATTRIBUTES: This billboard reaches Downtown Detroit commuters heading eastbound on I-96 and those traveling from Southfield Fwy (M-39), Telegraph Rd (US-24), Wayne County suburbs, I-275, and M-14 from Ann Arbor towards Detroit and beyond. These travelers are heading to I-75 North and South, Huntington Place Convention Center (formerly Cobo Hall / TCF Center), sports venues, entertainment districts, and even Midtown, Corktown, and the Ambassador Bridge (an international Gateway to Canada).