KEY ATTRIBUTES: This spectacular billboard reaches Downtown Detroit commuters heading westbound on I-96. These travelers are coming from hot spots such as Cobo Convention Center, sports venues, entertainment districts, Midtown, Corktown, and the Ambassador Bridge (an International Gateway to Canada). Traffic on this route are heading towards the Southfield Fwy (M-39), Telegraph Rd (US-24), the western suburbs of Wayne County, I-275, and M-14 towards Ann Arbor.