KEY ATTRIBUTES: This landmark location reaches commuters on I-275 traveling south to Western Wayne County, and Monroe toward Toledo, Ohio. It also reaches people exiting to Detroit Metro Airport’s west entrance by being the last billboard before the exit. Commuters are coming from the Western Wayne County, Washtenaw, and Oakland County suburbs from cities like Canton, Plymouth, Northville, Novi, and more. Area highlights: This board is situated in an area of light and heavy industrial businesses and reaches a huge blue-collar working demographic.