90% of consumers have noticed a out-of-home advertising in the past month.
80% noticed an OOH ad in the past week.
66% of consumers used their smartphonein response to seeing an OOH ad.
42% used an onlinesearch
33% accessed a coupon or discount code
32% visited an advertiser’s website
21% Downloaded or used and app show in the ad
18% snapped a photo of an ad